The 1-Page Marketing Plan

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision.

Master the timeless marketing system that has helped millions of entrepreneurs scale their businesses. The proven 9-block framework has been refreshed with real-world scenarios and new strategies, providing the perfect foundation to get powerful results from today’s marketing tools, including AI.

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking marketing framework you’ll discover:

How to get new customers, clients or patients and how to make more profit from existing ones.
Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
How to annihilate competitors and make yourself the only logical choice.
How to get amazing results on a small budget using the secrets of direct response marketing.
How to charge high prices for your products and services and have customers actually thank you for it.

Author Biography

Allan Dib is a rebellious marketer, serial entrepreneur, and #1 bestselling author of The 1-Page Marketing Plan and Lean Marketing. Allan has made it his life’s work to help you master marketing with simple frameworks and a clear, structured approach.

Huffington Post named The 1-Page Marketing Plan one of the “10 Best Marketing Books”. It has been translated into over 40 languages and has changed the way over a million businesses globally are marketing.

Allan is the founder of Lean Marketing, a marketing accelerator that helps individuals and organizations implement marketing best practices in-house using his 1-Page Marketing Plan (1PMP) framework and lean marketing methodology.