Tell Me Where It Hurts

What if everything you thought you knew about pain was wrong?

We are in the middle of a pain epidemic. Yet for decades, we’ve misunderstood what pain actually is. The result? Millions stuck in a cycle of suffering. But what if we’ve been asking the wrong questions?

In this provocative, paradigm-shifting book, pain psychologist Dr Rachel Zoffness radically reframes the way we understand pain. Drawing on fascinating case studies from her own practice and the latest scientific research, she explains why pain isn’t simply a symptom of injury — it’s shaped by your thoughts, your past, your stress levels, your relationships, even your expectations. With cutting-edge neuroscience, psychology and game-changing concepts, she demonstrates that pain is not simply a sign of damage; it’s a protective mechanism designed by your brain. And this is good news: because if the brain can change, pain can change.

Whether you live with chronic pain or know someone who does, this book offers more than insight — it offers an empowering way forward.

Author Biography

Dr Rachel Zoffness MS, PhD is a leading pain expert and pain psychologist. She’s an Assistant Clinical Professor at the UCSF School of Medicine, lectures at Stanford, and is a winner of the prestigious Mayday Fellowship. She has served on the Board of Directors of the US Association for the Study of Pain and the Society of Pediatric Pain Medicine, and consults on the development of integrative pain programs around the world.