The busy person’s guide to smarter and quicker thinking

You want to make better decisions. You want to be right more of the time professionally and personally. However, being more right consistently is a hard problem because the world is such a complex, evolving place. How do you navigate this complexity?

Mental models are decision-making tools that guide our perception of the world and our behaviour in it. They help us understand life, make decisions and solve problems. The best models help us make intelligent investments, develop ground-breaking technologies and even travel to outer space.

Building on our knowledge of well-known models such as the Bandwagon Effect or Paradigm Shift and introducing us to the lesser known like the Eisenhower Matrix or the Boiling Frog Symbol, this indispensable book distils the most effective mental models into a single, digestible volume. It will make even the most complex models accessible and engaging to enable you to make better, more informed decisions in every part of your life.

Author Biography

Gabriel Weinberg (Author) Gabriel Weinberg is the founder and CEO of the multi-billion dollar internet privacy company, DuckDuckGo. He contributes to a number of publications including Medium and is the co-author of Traction.

Lauren McCann (Author) Lauren McCann is a statistician and researcher. She spent nearly a decade in the pharmaceutical industry, where she designed and analyzed clinical trials and published numerous articles in medical journals, such as the New England Journal of Medicine. She holds a Ph.D. in Operations Research and a B.S. in mathematics, both from MIT.

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