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The Strategic Management Blueprint presents a clear, logical and succinct approach to strategy which is useful for both practising managers and students. It provides a clear framework for understanding the key issues in corporate strategy, supported by current case examples. The highly successful first edition has now been fully revised and extended to take account of the latest developments in the field of strategic management. The second edition features:Twelve new casesNew chapters on issues relating to the resource-based view of the firm, innovation, learning, and the ‘new economy’A new concluding chapter looking at present and future issues in strategic management. The text continues to combine the latest management concepts with an emphasis on current business applications and implementation.
Author Biography
Paul Dobson is Professor of Retail Strategy and Industrial Organization at Loughborough University Business School. Ken Starkey is Professor of Srategic Management and Organizational Analysis at the University of Nottingham Business School.
John Richards is Special Professor in charge of the MBA programmes at the University of Nottingham Business School.We are committed to protecting your rights under the Consumer Guarantees Act and working with our suppliers to assist with warranty claims. Products sold by Mighty Ape will be covered by a Manufacturer's Warranty for at least a one-year period from the date of purchase.
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