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This volume draws upon logic in order to evaluate strategic plans. It begins with an explanation of the elements of logic and how these can be applied to basic decisions, develops a framework for the analysis of company strategic development, including themes such as globalization and diversification and ends with a look at strategic logic in action covering areas such as growth, mergers and acquisitions.
Author Biography
J.CARLOS JARILLO is Professor at HEC, University of Geneva, Geneva, Switzerland and an experienced teacher, researcher and author on strategy and strategic management.
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