Strategic Branding in Tourism

Unlock the secrets to building standout brands in the rapidly evolving global travel industry. This comprehensive playbook delivers proven strategies for brand differentiation.

Strategic Branding in Tourism is an essential guide for mid to senior level industry professionals seeking to build distinctive brands and capture a greater share of the rapidly evolving global travel market. This book offers a unique behind-the-scenes look at successful brand transformations. Discover actionable insights on developing impactful brand positioning, crafting authentic storytelling and leveraging strategic partnerships to enhance brand value.

With tourism poised for substantial growth in the coming decade, now is the time to arm yourself with the tools needed to build standout brands that captivate global consumers. Adapting to the diverse needs and backgrounds of today’s travellers is critical for success. Packed with real-world examples and expert insights from brands such as Airbnb, Expedia and Intrepid Travel, Strategic Branding in Tourism will help you craft and communicate your unique value proposition in the travel industry.

Author Biography

Jamie-Lee Abtar specializes in travel marketing, brand communications, and partnerships. Named among TTG’s 30 under 30 Future Leaders and Travel Pulse’s Most Influential Women in Travel, she brings diverse experience from tourism boards, tour operators, and marketing agencies. Based in London, UK, Jamie-Lee Abtar is founder of creative agency 2219 Media and Head of Marketing at Not in the Guidebooks, which focuses on strategic brand elevation.