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An instant Top 10 UK bestsellerShortlisted for Lifestyle & Illustrated Book of the Year at The British Book Awards 2025 With an army of social media followers and a lavish pink Mohican, Spud Man aka Ben Newman, has turned the baked potato into an artform – and he’s only too happy to teach those of us who can’t make the potato pilgrimage to his van the secret of a good spud. We’re talking next-level baked potato mastery here.
Featuring 40 recipes for delicious baked potato combos and various spin-off dishes, this book is more than just recipes – it’s a lifestyle. It’s about embracing the humble spud and unleashing its full flavour potential. Whether you’re a seasoned SpudFan or a curious newbie, this book will have you baking up a storm.
Recipes include: Lebanese chicken shawarma, the currywurst jacket, chorizo shakshuka, pizza loaded potato skins, poutine-style cheesy spuds and many more…
Featuring:
The definitive baked potato cooking method
Spud trivia (did you know potatoes can grow in space?)
Spudtastic jokes (so cheesy, they’re gouda!)
SpudFacts (did you know eat 375 million tons of potatoes a year)
Author Biography
Ben Newman, 39, is the viral TikTok sensation known to most people as Spud Man, and people come from far and wide just to get a taste of his jacket spuds. Ben lives and works in Tamworth, a town that’s now synonymous with the unlikely influencer, with his wife, Sarah Simpson, who he’s fondly nicknamed Spudwife, and their nine kids.
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