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This study of women’s suffrage from the 1850s to the 19th Amendment in 1920, reveals how activists came to identify with consumer culture and employ its methods of publicity to win popular support through carefully crafted images of enfranchised women as personable, likable and modern. Finnegan shows how women found it in their political interests to ally themselves with the rise of consumer culture. When manufacturers and department stores made consumption central to middle class life, suffragists made an argument for the ballot by comparing good voters to prudent shoppers. The book weaves cultural and political history together to reveal how the growth of consumerism influenced women’s self-identity.
Author Biography
Margaret Finnegan received a Ph.D. in history from UCLA. She has taught at various universities, and lives and writes in Los Angeles.
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