Roots and Wings

Roots and Wings explores the life and work of Peter Schreyer, one of the most influential car designers of our time. A Renaissance man with an eye for detail and foresight for innovation, he geared himself toward success. Responsible for the births of some of the 20th-century’s most iconic cars, his industry experience brought instant classics to the road. From humble beginnings in Germany’s divided south to his new base in Seoul, Schreyer embodies a conduit between the west and east—bridging his homeland’s history of automotive design with South Korea, a country that has experienced stratospheric growth on the world stage in just a few decades. Looking at the formative moments and pivotal artistic discoveries that shaped his creative mindset, Roots and Wings is the never-before-told story of how a man reimagined a car brand and left a mark on history in the process.