Return to the Little Kingdom

The classic story of how Apple became the most valuable company in the world, reissued for Apple’s 50th anniversary

Every empire has an origin story. This is Apple’s.

Before Apple became the most valuable company in the world, it was just an idea sparked in a garage. Return to the Little Kingdom is Michael Moritz’s vivid, behind-the-scenes account of Apple’s explosive early years – a raw, fast-paced journey through invention, obsession and the birth of a movement. More than a story about Steve Jobs or a scrappy start-up, Return to the Little Kingdom is a rare blueprint of how enduring companies are built from nothing but vision and nerve.

Updated with Moritz’s reflections on Apple’s extraordinary resurgence, this classic work is essential reading for founders, dreamers, and anyone determined to build the future. If you want to understand how empires are born, start here.

Author Biography

Michael Moritz was a partner of the Silicon Valley venture firm, Sequoia Capital, for thirty-five years and led the business between 1995 and 2012. He has also been a director of many of the world’s leading companies – including Google, PayPal, LinkedIn, Stripe, Klarna and Yahoo! Michael was born in Cardiff in 1954 and is the author of several books including The Little Kingdom – the story of Apple’s years as a private business – and Leading with Sir Alex Ferguson. Together with his wife, Harriet Heyman, he formed Crankstart in 2001 – a foundation devoted to helping those who might otherwise be left behind. He was knighted in 2013.