Regenerate: Toothbrush

Regenerate: Toothbrush

Regenerate™ and Lissoni & Partners joined forces to create the state-of-the-art toothbrush, the ultimate combination of substance and style. Developed by the Enamel Science experts, Regenerate™ Toothbrush has 5904 ultra-thin, ultra-soft filaments for advanced enamel care\*. Regenerate™ Toothbrush is made in Italy with antibacterial filaments and regenerated plastic.

Regenerate™ Toothbrush has been designed with the minimalistic and timeless philosophy of Piero Lissoni, globally esteemed architect, art director and designer.

“I think working on a ‘finished’ object like a toothbrush is a little akin to designing a pencil: it’s almost impossible to design a new one, but we tried. The first thing we did was to strip it down to the pure and essential nature of its function, taking away everything that was superfluous, any excess of ergonomics, design and material. We sought to design the toothbrush by taking advantage of its functional simplicity wherein, paradoxically, also lies its beauty.” Piero Lissoni, 03.06.2020

For over thirty years, Piero Lissoni has developed projects the world over in the fields of architecture, landscape and interior, as well as in product and graphic design. He has received a series of international awards, including the Good Design Award, the Red Dot Award and the Compasso d’Oro ADI.