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This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
Author Biography
TREVOR MORRIS is one of the UK’s most senior PR practitioners and a Visiting Professor at the University of Westminster, UK, where he teaches on a range of postgraduate and undergraduate programmes. Until he stepped down in 2003, Morris was Chief Executive of Chime Communications Public Relations Group, the UK (and Europe)’s largest PR group, with some 250 employees. In over twenty-two years in the industry he successfully built a major PR consultancy, worked for numerous major companies and government bodies and knew and worked alongside most of the key players in contemporary PR. Morris main
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