Practical Color Combinations

This handy practical colour combination book is an easy-to-use, one-stop resource for choosing colour schemes and combinations for a variety of uses. From designing packages for sweets or cosmetics, to developing merchandise and using colour as a marketing communication tool; from picking colours for graphics/fashion/textiles or looking for colour scheme ideas for your arts and crafts, this book is an essential tool for designers, decorators, marketers and advertisers, as well as people interested in colour and crafts. Practical Color Combinations introduces 125 color palettes that have each been created using approximately ten different individual colours. These colour palettes are categorised by images usually associated with each colour scheme. Nearly 1,100 individual colours are introduced in this book and the CMYK and RGB values of each colour used are specified. A total of 2,500 unique colour combination samples are offered by presenting two-, three-, four-, and five-colour combinations. Each colour palette featured is accompanied by a clear explanation of the meaning of each colour used, important points about the colours, and even a list of useful phrases describing each colour to help with presentations. Practical Color Combinations also includes a keyword index of 15 categories – including flowers, trees, animals, insects, fish, cooking, drinks, jewelry, minerals, clothes, traditions, art, music, myths/legends, science and nature, daily necessities, general goods, trends, sports, etc., which enables convenient searching for ready-to-use colours and colour combinations. AUTHOR: Naomi Kuno is the director of the colour planning and design firm, FORMS Inc., Tokyo. SELLING POINTS: .This book comes in handy for any type of designer or artist or crafts-person who works with colour. . From designing packaging, merchandise planning, picking colours for graphics/fashion/textile use, choosing colour schemes for arts and crafts to much more. . A keyword index of 15 categories provides a convenient searching tool for ready-to-use colours and colour combinations.

Author Biography

Naomi Kuno is the director of the color planning and design firm, FORMS Inc., Tokyo. She has been engaged in further revitalization of research and development of “SUTRA.,” which is a database of color names and images developed by FORMS Inc. Utilizing the color database, she provides consultation on color analysis, development, and marketing and overall color-focused planning and design. Her major publications include: Color Inspiration (Kōdansha), Colorscape (Harper Collins Publishers), Tasteful Color Combinations (Graphic-sha Publishing), Expanding Your Ideas! Color Arrangement Variation Book (Graphic-sha Publishing).