Post Corona

The New York Times bestselling author of The Four delivers a timely, urgent analysis of the winners and losers in business in a post-pandemic world.

The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, mask-wearers and mask-haters. Some businesses, like Amazon and video conference software maker Zoom, have been crushed under an avalanche of consumer demand. Others, like the restaurant, travel and live entertainment industries, have scrambled to not become instantly obsolete. But the pandemic has not been a change agent so much as an accelerant of trends that were already well underway. In Post Corona, Galloway outlines the contours of both crisis and opportunity that lie ahead. While the powerful tech monopolies will thrive in the disruption other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can’t stand shoulder to shoulder. Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure.

Author Biography

Scott Galloway is Professor of Marketing at NYU’s Stern School of Business and a serial entrepreneur. He has founded nine companies, including Prophet, Red Envelope and L2. He is the bestselling author of The Four and The Algebra of Happiness and has served on the boards of directors of The New York Times Company, Urban Outfitters and UC Berkeley’s Haas School of Business. His Prof G and Pivot podcasts, No Mercy/No Malice blog, and Prof G YouTube channel reach millions. In 2020, Adweek named Pivot Business Podcast of the Year. In 2019, Scott founded Section4, an online education platform for working professionals where he teaches business strategy- section4.com.