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A one-of-a-kind glimpse into the essence of creativity, with inspiring insights from some of the world’s most creative minds.. In New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today’s most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.
Author Biography
Shira P. White is president of SPWI, a leading innovation management and new-product-d evelopment consulting firm. An accomplished painte r and writer, she has served as an instructor at t he Pratt Institute and a lecturer at NYU’s Stern G raduate School of Business and the School of Visua l Arts. She lives in New York City. Visit www.newi deasaboutnewideas.com.
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