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Motivation, ability and potential for development are crucial for performance and the achievement of objectives. The author, from his extensive management experience at Unilever, the leading multinational corporation, demonstrates the importance of the link between motivation, assessment of performance and potential, and reward and incentive strategies. It is only by getting this relationship right that the company can achieve business success.
Author Biography
HERWIG KRESSLER has held many appointments in Unilever and prior to his retirement in 1999 was responsible worldwide for management remuneration, industrial relations, and incident management. He participates in many international bodies and organisations and has been Chairman of the International Human Resource Council. He is currently a member of the Business and Industry Advisory Committee of the OECD and lectures in the Business Faculty at the University of Vienna.
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