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Namhafte Experten stellen in diesem Buch aktuelle Anwendungen und zukunftige Perspektiven des M-Commerce dar und beschreiben Grundlagen sowie Strategien fur das One-to-One-Marketing und das Customer Relationship Management. Eine aufschlussreiche Lekture mit vielen Praxisbeispielen.
Author Biography
Prof. Dr. Gunter Silberer ist Inhaber des Lehrstuhls fur Betriebswirtschaftslehre sowie Direktor am Institut fur Marketing und Handel der Universitat Gottingen. Jens Wohlfahrt und Thorsten Wilhelm sind Assistenten am Institut fur Marketing und Handel an der Universitat Gottingen. Die Autoren sind Experten aus Wissenschaft und Praxis.”
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