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Originally published by Stevenson, Inc., this practical resource provides member organizations with tips, techniques, and best practices to recruit and retain members. It includes dozens of ways to add value to membership packages and winning ideas from other organizations.
Important topics covered include:Alternative membership dues
E-memberships
Membership incentives
Strategic partnerships
Membership coupons
Premier memberships
Unique member benefits
Member contests
Member communication
Member loyalty
Community engagement
Special events
Reciprocity agreements
Members emeritus
Student memberships
Online training
Networking
Author Biography
Scott C. Stevenson is the editor of Member Benefits: 96 Benefits and Services That Attract and Retain Members, published by Wiley.
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