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Top—notch advice for working with the media Media Training 101 is an in—depth guide written by a seasoned journalist and public relations expert who offers important principles for communicating effectively with the press. A former USA Today reporter and consultant to major companies, Sally Stewart provides proven advice on topics such as understanding a reporter’s needs, gaining control during a crisis, the rules for interviews, and capitalizing on a story once it’s out. She shows businesspeople how to develop a public relations plan and how to ensure that their core message and the one that’s publicized match. Sally Stewart (Los Angeles, CA) is the CEO of SA Stewart Commincations, a firm that designs and implements communications strategies for companies.
Author Biography
SALLY STEWART is a former news reporter at USA Today and ad hoc commentator for CNN as well as a seasoned public relations expert. Since 1996, she has worked as a communications consultant for a variety of public companies, private enterprises, and nonprofit organizations. Today, she heads her own consulting group, SA Stewart Communications, headquartered in Santa Monica, California. She appears frequently on TV current affairs programs. For more information, visit her web site at www.mediatraining101.com.
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