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How to understand our human biases to separate fact from fiction, identify misinformation when we see it and make smarter decisions.
A ground-breaking book that reveals why our human biases effect the way we receive and interpret information
Our lives are minefields of misinformation. Statistics, stories and studies lie to us on a daily basis. Not only this but, as Professor Alex Edmans reveals, our brains lie to us too. He argues that we need to acknowledge and understand the role that our own human biases play in interpreting and digesting the information that we consume. It’s only when we do, that we can actively resist being manipulated, and make informed choices that improve our lives.
Author Biography
Alex Edmans is Professor of Finance at London Business School. His TED talk ‘What to Trust in a Post-Truth World’ has been viewed 2 million times. He has also spoken at Davos and Google. In 2013, he was awarded tenure at The Wharton School and in 2021, was named MBA Professor of the Year by Poets and Quants. Edmans writes regularly for the Wall Street Journal, Financial Times and Harvard Business Review. His first book Grow the Pie (Cambridge University Press) was a Financial Times Book of the Year.
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