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This title locates retailing in its social context and develops a perspective which provides a balanced approach between management and the social sciences. It considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider’s requirements and the consumer’s ability to manage, structure, and edit their repertoire of responses. It looks at how retailing works and offers examples and case studies of numerous companies.
Author Biography
Barry Davies and Philippa Ward are both of Cheltenham & Gloucester College of Higher Education, UK.
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