Launch (Updated & Expanded Edition)

From the creator of Product Launch Formula, an expanded edition of the #1 New York Times best-selling guide that’s helped countless entrepreneurs make millions—now in paperback. “What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don’t need more tactics or tools; you need smart strategy, and that’s exactly what this book delivers.”

— Marie Forleo, #1 New York Times best-selling author of Everything Is Figureoutable

The revised and updated edition of the #1 New York Times bestseller Launch will build your business—fast. Whether you’ve already got an online business or you’re itching to start one, this is a recipe for getting more traction and a fast start.

Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget?

Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you’re starting from scratch, this is how you start fast. This formula is how you engineer massive success.

Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

Author Biography

Jeff Walker started his first online business in 1996, when he was a stay-at-home dad and desperate to make some money to help support his family. Now, after decades in the digital business world, his launch formula has become the gold standard for how the top experts, thought leaders, and influencers bring their products and services to market.

But his techniques are not just for big gurus—he’s taught thousands of students who operate in hundreds of niches, and they’ve generated more than $1 billion in sales.

Jeff lives in Durango, Colorado, and he loves to get outside for all kinds of adventures. He’s been married to his wife, Mary, for decades. He’s no longer quite as fast as his kids on skis or mountain bikes, but they still let him come along for the ride.