Language Power

The focus of Language Power: Dynamic Progression from Word to Message is on words and how they convey meaning and feeling. The microscopic focus on the word itself evolves into the logical organization of words into meaningful sentences, paragraphs, and document sections. The focus is on the somewhat divergent nonfiction elements of information and persuasion.

From an examination of the principles of information and persuasion, the book evolves into an examination of specific applications of the informative and persuasive principles in business letter writing, the résumé, the cover letter, the business plan, and the grant proposal. Language Power gets the serious student of writing away from the glib advice about writing do’s and don’ts or templates that can simply be copied. This is a book about the process of thinking that goes into effective informative and persuasive writing. The book teaches the writing process. Although the discussion of process is illustrated with examples, the examples serve not as templates but to help teach the process. The book’s rationale is that solid academics will ultimately outperform the mundane. After examining how words convey meaning, words are next examined as collective structures to convey information or persuasion. Finally, language structures are analyzed in specific forms of business writing.