Just Enough Design

The Japanese phrase ‘hodo-hodo’ originates in ancient times. When contemporary designer Taku Satoh applies it to his work, it means ‘just enough’. Hodo-hodo design deliberately holds back, leaving room for individuals to engage with objects according to their unique sensibilities. In the midst of a consumerist age, Satoh has built an illustrious design career around this philosophy, creating iconic work in fashion, food, and architecture. His ideas speak not just to professional designers, but to anyone who wishes to move more thoughtfully through the world. Within this slim but powerful volume, Satoh explains his philosophy through tangible examples – from the aesthetic of a timeworn ramen shop to a rooftop playground inspired by onomatopaeia. Urging readers to appreciate everyday objects and spaces and to question the lure of convenience, he delivers a message rooted in the past yet perfectly suited to our times.

Author Biography

Taku Satoh has created designs for prominent Japanese brands including Issey Miyake. He has been awarded honours by, among others, the New York Art Directors Club and the emperor of Japan. He resides in Tokyo.