After this January’s reissue of their 1987 indie – facing compilation of early singles – ‘Where It Is’, The Beloved are back with a 30th Anniversary Reissue of this 1st album proper – Happiness.

Happiness was recorded from late 1988 to summer 1989, influenced by the band’s immersion in the nascent UK Acid House scene. Originally a four-piece guitar/synth band, The Beloved MK1 parted ways late 1987 and founder members Jon Marsh and Steve Waddington were newly liberated by their electronic, machine-driven rhythm section. The perfect synchronicity of the Balearic stylings of the underground clubs and exposure to early Chicago House corresponded with a burst in songwriting and sonic adventure. The result: Happiness!

Recorded mostly with producer Martyn Phillips (who subsequently worked with Erasure, Jesus Jones, & Londonbeat) the band created a hybrid of British electronic pop music, US club beats, euphoric mood and consistently optimistic and uplifting lyrics. ‘Happiness’ was certified Gold (100k sales) in the UK and made numerous Best of 1990 Top 10s across the UK music press, while they graced the covers of NME, Melody Maker, Record Mirror and were featured in The Face, i-D and broadsheet newspapers. They were nominated for multiple awards including Best British Video for ‘Hello’ at the 1991 Brit Awards.

Four singles were released: ‘The Sun Rising’, which gave The Beloved their first Top 40 hit in October 1989; ‘Hello’, released January 1990, which peaked at No.19 and led to the band’s first appearance on Top Of The Pops; ‘Your Love Takes Me Higher’, which became their third Top 40 hit in 1990; and final single ‘Time After Time’.

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