Folklore and Ethnology of the Modern World

In Folklore and Ethnology of the Modern World, Simon Bronner identifies “cultural engagements” that people use to reconcile tradition and modernity and confront the anxieties of the present by bringing together the past, often represented by tradition, and the immediate digital, unreal future. These socially bounded, symbol-laden practices integrate ritual, play, narrative, and object with the instrumental purpose of confronting paradoxes and tensions of modern life. They provide the basis for a theory of how people cope culturally with change that appears to be outside of their control.

Bronner explains the social and psychological complexities of cultural engagements with case studies from different parts of the world connected by their often politicized clash between tradition and modernity. The book explains the growth of strongman contests that challenge the prevalent “fast capitalism” associated with cybermodernity, the responses to suppression of naval hazing traditions in Europe and America, the ubiquitous infusion of magical thinking into email practices, the “meme diplomacy” in the border wars between India and Pakistan and the projection of conflict onto cricket matches, and the global implications of the rise of “algorithmic folklore” in an AI future.

This clear and accessible book is an essential read for anyone approaching the ethnological study of folklore and its interaction with modern society and culture.

Author Biography

Simon J. Bronner is Distinguished Professor of Social Sciences at the University of Wisconsin-Milwaukee, USA. He is the author and editor of over 40 books, including Explaining Traditions (2015), the award-winning Folklore: The Basics (2016), and The Practice of Folklore (2019). He received the Lifetime Scholarly Achievement Award from the American Folklore Society.