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Customer relationship management (CRM) gets a lot of attention as managers recognize its importance in the workplace as a base for growth. Customers have a variety of choice in these modern times, and, especially with the Internet, it is vital that companies understand what’s involved in building a long-term relationship with their customers. This book offers practical advice on how to create and sustain great relationships with customers. The book shows: how to support CRM with modern technology; what the most effective data warehousing techniques are; how to manage short and long-term relationships; and the benefits of knowing your customers and who they are. Company examples and case studies are used throughout the book.
Author Biography
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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