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Anhand der grossten branchenubergreifenden Untersuchung dieser Art in Deutschland belegt Michael A. Lierow seine Hypothese, dass unternehmensinterne Faktoren beim Internationalisierungserfolg eine entscheidende Rolle spielen. Er zeigt sechs wesentliche Einflussfaktoren und ihre Auswirkungen auf den Internationalisierungserfolg auf und diskutiert Hurden und Resultate der Umsetzung einzelner Massnahmen.”
Author Biography
Dr. Michael A. Lierow promovierte bei Prof. Dr. Jorg Freiling am Lehrstuhl fur Mittelstand, Existenzgrundung und Entrepreneurship (LEMEX) der Universitat Bremen. Er ist Unternehmensberater bei McKinsey & Company, Inc. in Munchen.”
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