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This text appliest he functional theory of political campaign discourse – analyzing how messages acclaim, attack or defend – to several different forms of campaign communicatin in the 2000 US presidential primary and general election. These forms inclue political advertisements on television and radio, debates, television talk show appearances, campaign web pages and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.
Author Biography
William L. Benoit is professor of communication at the University of Missouri. John P. McHale is an assistant professor at Illinois State University. Glenn J. Hansen is a doctoral candidate in the Department of Communication at the University of Missouri. P. M. Pier teaches at Wartberg College. John P. McGuire teaches at Oklahoma State University.
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