Business Beyond Borders

INTRODUCING 25 REAL-LIFE STORIES THAT REVEAL THE RULES FOR WORKING SUCCESSFULLY ACROSS CULTURES

There is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance.

Business Beyond Borders explains culture through the real-life stories of the author, resonating and bringing the cultural challenges inherent in global work to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Brazilians in Rio de Janeiro, from out-running an earthquake during a keynote presentation in Mexico City, to losing a government “handler” in Beijing, each of the stories illustrates a critical cultural issue that global managers need to understand today.

With a summary of the “golden global rules” that everyone working in the global 21st century needs to know, Business Beyond Borders is a celebration of what makes all of us around the world-all so different- simultaneously all the same.

Author Biography

For over three decades as President of DFA Intercultural Global Solutions (www.deanfosterglobal.com), Dean Foster has been involved in researching, writing about, and consulting on the nature of culture and its role in society, work and politics in a globalizing world. As founder and former Worldwide Director of Berlitz Cross-Cultural Division, as well as the founder and President of Cross-Cultural Consulting Associates his work has played a central role in the development of the field of cross-cultural training and consulting.

He has been an active member of and speaker at the annual international conferences of the National Foreign Trade Council, the American Society for Training and Development (ASTD), the International Institute for Human Resources (IIHR), the Global Business Association, the European Relocation Association (EuRA) and other organizations, and have served as an Executive Board member of the International Society for Intercultural Education, Training and Research (SIETAR).