Brand Engagement

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

Author Biography

IAN BUCKINGHAM worked in Financial Services as a personal, corporate and multi-national lending and relationship manager. Buckingham later became a partner with Aspen Management Consultants developing Organisation Development Strategies and Management Development programmes for the likes of Robert Dyas, Lloyds TSB and AIB. He left to become a Director of Internal Engagement Consultancy Smythe Dorward Lambert in 2001, managing the accounts of Shell, Orange, Zurich, Prudential, MSDW and Goldman Sachs, then became founding MD of Interbrand Inside. Recently Buckingham established Bri