Bootstrap Empire

Start, fund, and scale your business with expert advice from a proven entrepreneur

In Bootstrap Empire: The Definitive Guide to Building a Viral Brand From Scratch, Natalie Holloway, co-founder of the hit fitness equipment brand, Bala, delivers the ultimate guide to successfully transforming your best business idea into a thriving enterprise. The book is a start-to-finish playbook for building a brand that rises above the competition and the noise, explaining the mindset you need to develop, the mistakes you must avoid, and giving you the tools you need to succeed. You’ll learn how to pitch, budget, finance, market, and hire for your new company. Holloway relies on the tried-and-tested methods she used to grow Bala from an initial $5,000 investment to a fitness juggernaut doing $25 million in annual sales. The author shares the insights she gained from building a company that caused a 5-way bidding war on the hit show Shark Tank and earned investments from Mark Cuban and Maria Sharapova. You’ll also discover:

A comprehensive roadmap to growing your new company, including the mindset, toolkit, step-by-step guidance, and long-term strategy necessary to make your idea a reality
Hands-on techniques for bootstrapping your business, with or without existing funding, and strategies for demolishing common obstacles to success
Specific tips for how to conduct early-stage marketing, knowing when to start hiring, how to pitch effectively, and how to take advantage of momentum

Perfect for aspiring entrepreneurs and founders, Bootstrap Empire is a must-read guide for everyone interested in finding the most effective and efficient way to entrepreneurial success.