Big Trust

Peak performance expert Shade Zahrai’s transformative four-pillar guide to unlocking professional and personal potential.

How do I gain self-confidence? How do I live a better life? How do I stop overthinking and push myself to achieve my goals? In this practical guide, Shade Zahrai has the answers to important life questions.

We all live with doubt. It holds us back from our best lives and causes unnecessary suffering. Shade Zahrai has educated more than six million students as an award-winning Peak performance educator to Fortune 500s. Now, she offers you the diagnostic methods and tools that have changed lives and careers.

Big Trust focuses on four key questions-

Do I matter?
Do I have what it takes?
Do I have power?
Can I manage my emotions?

From her experience and research, she’s learned that your personal doubt, while universal in nature, is specific to your personality and can only be untangled by looking at your individual patterns of belief. Through her step-by-step examination of your hidden vulnerabilities and personality strengths, she helps you on a path to a better future.

With Big Trust, Zahrai, a former lawyer, behavioural researcher and a PhD, along with her husband Fay al Sekkouah, a serial entrepreneur and angel investor, who has consulted at the G20, takes self-improvement to a whole new strategic level.

Author Biography

Shade Zahrai (Author)
Dr Shade Zahrai is a behavioural researcher, award-winning peak performance educator and leading authority on confidence and self-doubt. A former corporate lawyer with an MBA and background in psychology, she has designed and delivered transformative programs for Fortune 500 giants including Google, Microsoft, LVMH, JP Morgan and McKinsey. Named one of LinkedIn’s Top Voices for career development, Shade has taught over 7 million learners on LinkedIn Learning. Her TEDx talks and viral videos have amassed more than 300 million views and her work has been featured in The New York Times, Adweek, CNBC, and Yahoo Finance.

Learn more at shadezahrai.com.

Philip Faysal Sekkouah (Author)
Fay al Sekkouah is an international entrepreneur, angel investor and co-founder of Influenceo Global with his wife, Shade Zahrai. They’ve partnered with top global brands like Microsoft, Deloitte, Nestle, and SAP to elevate leadership and culture. He has coached CEOs, trained Fortune 500 leaders and now helps drive innovation in regenerative medicine to transform how we heal, perform and thrive.