Audio for Authors

Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more readers with your books?

Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing. With such rapid growth in opportunity, how can you position your books in an increasingly voice-first world? I’ve been podcasting for over a decade as well as narrating and producing my own audiobooks since 2014. I’m an avid consumer of audio content and I’m also experimenting with AI voice technologies. In this book, I’ll share everything I know so you can position your books and your author brand for the next shift in reader behavior. You will discover:

Introduction
Why audio and why now?
The audio first ecosystem
The audio mindset

PART 1: Audiobooks

Types of audiobooks
Writing, adapting and editing your work for audio
Intellectual property considerations for audiobooks
Your options for audiobook publishing and licensing
How to find and work with a professional narrator
Reasons to narrate your own audiobook
Audiobook narration tips
Recording studio options
Audiobook recording, editing, and production
How to self-publish an audiobook
How long does an audiobook take to produce?
How do audiobook readers discover audiobooks?
How to market audiobooks
The money side of audiobooks

PART 2: Podcasting

Why podcasting is important for authors
The difference between audiobooks and podcasting
Types of podcasts
How to research and pitch podcasters
How to be a great podcast guest
Should you start your own podcast?
Podcast prerequisites
Intellectual property considerations for podcasting
Podcasting equipment and software
Podcast structure
How to be a great podcast host
Podcast distribution
Show notes and transcripts
Collaboration and freelancers
Podcast workflow and tools
How to launch a podcast
How to market a podcast
Repurpose your content
The money side of podcasting

PART 3: Voice Technologies

Overview of voice technologies
Speech to text: dictation
Text to speech
Voice assistants, smart speakers and devices
Artificial Intelligence (AI) and the future of voice

If you want to position your books and your author brand for audio growth, buy a copy now.

Author Biography

Joanna Penn has been podcasting for over a decade at The Creative Penn Podcast and is an award-winning creative entrepreneur. She writes and narrates non-fiction and is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer’s Digest.