This is an essential how-to guide on the application of structural equation modeling (SEM) techniques with the AMOS software, focusing on the practical applications of both simple and advanced topics.

Written in an easy-to-understand conversational style, the book covers everything from data collection and screening to confirmatory factor analysis, structural model analysis, mediation, moderation, and more advanced topics such as mixture modeling, censored date, and non-recursive models. Through step-by-step instructions, screen shots, and suggested guidelines for reporting, Collier cuts through abstract definitional perspectives to give insight on how to actually run analysis. Unlike other SEM books, the examples used will often start in SPSS and then transition to AMOS so that the reader can have full confidence in running the analysis from beginning to end. Best practices are also included on topics like how to determine if your SEM model is formative or reflective, making it not just an explanation of SEM topics, but a guide for researchers on how to develop a strong methodology while studying their respective phenomenon of interest.

With a focus on practical applications of both basic and advanced topics, and with detailed work-through examples throughout, this book is ideal for experienced researchers and beginners across the behavioral and social sciences.

Author Biography

Joel E. Collier Ph.D. is the Tommy and Terri Nusz Professor of Marketing at Mississippi State University, USA. He is also the Ph.D. Director for doctoral studies in the Department of Marketing. Dr. Collier teaches structural equation modeling on the doctoral level and has published numerous articles in the top journals of his field using this technique. He has also worked as a consultant for the following firms: Time Warner, Muvico, Reeds Jewelers, Cashman Photo, and the Carolina Hurricanes professional hockey team.

We are committed to protecting your rights under the Consumer Guarantees Act and working with our suppliers to assist with warranty claims. Products sold by Mighty Ape will be covered by a Manufacturer's Warranty for at least a one-year period from the date of purchase.

Your warranty will cover any manufacturing defects which, if existing, will present themselves within this warranty period.

Your warranty will not cover normal wear and tear, faults caused by misuse, and accidents which cause damage or theft caused after delivery. Using the product in a way it is not designed for will void your warranty.

Please refer to our Help Centre for more information.