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Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with information to help fund needed programs and services, supplement annual gift revenue, avoid budget cutbacks, and meet or exceed annual fundraising goals through sponsorships.
Important topics covered include:Sponsorship guidelines
Business alliances
Benefits for corporate sponsors
Direct mail
Partnerships and collaboration
Sponsor recognition
Dos and Don’ts with sponsorships
Effective Communication
Sponsor benefits
Prioritizing funding needs
Author Biography
Scott C. Stevenson is the editor of All About Sponsorships, 2nd Edition, published by Wiley.
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