The rapid evolution of AI offers unprecedented opportunities for B2B marketers to improve efficiency and increase impact, but also presents significant challenges for B2B marketing professionals who must understand and deploy these technologies effectively.

This book works to demystify AI for B2B marketers, providing those at a mid-senior level with clear, practical frameworks for integration, backed by real-world examples and expert insights from global companies such as Danfoss, American Express, IBM and Schneider Electric. From exploring how AI can power market, competitor and customer research, to the ethics of using AI and how to embed it into your overarching B2B marketing strategy, this book delivers everything a B2B marketer needs to know about using AI in their marketing.

Written by market-leading trainer Simon Hall, this book explores how AI can transform every aspect of the B2B marketing strategy including content on lead generation and nurturing, the buyer journey and awareness phase and on engaging and managing accounts. It also covers how to review and select the right technology for the job and explains the future trends marketers need to keep an eye on to stay ahead of the curve.

Author Biography

Simon Hall, based in London, UK, is a marketing innovator with around 30 years’ experience in technology and services marketing. He served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft and Toshiba. He founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing and lectures at the University of Kent. He is also the author of B2B Digital Marketing Strategy and Innovative B2B Marketing Strategy, both published by Kogan Page.

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