The Craft of Winning Mandates, Campaign & PR Guide

“The Craft of Winning Mandates, Campaign & PR Guide”, is a definitive exploration of how elections are truly won in the age of perception. Far beyond manifestos and speeches, this book reveals the hidden science of political communication, voter psychology, and narrative warfare that shapes modern democracy. Drawing from real campaign war rooms, the author exposes how slogans are born, how stories overpower statistics, and why emotion beats ideology in the battle for public opinion.

Structured across four parts: Message & Perception, Voter Strategy, Media & Narrative Control, and Ground Game & Execution, this guide covers the entire machinery of modern campaigning. From shaping a leader’s image and crafting memorable slogans to harnessing voter data, managing silent influencers, and controlling the post-vote buzz, every chapter offers sharp insights rooted in practice, not theory.

Written by a seasoned political strategist who has managed high-stakes campaigns for Indian parties and leaders, headed election war rooms, and led grassroots strategies, the book combines insider knowledge with global research on persuasion and influence. A former personal secretary to the former Deputy Chief Minister and Member of Parliament, and a Public Service graduate with UPSC experience, he holds a strong foundation in Political Science and International Relations. Beyond politics, the author is a social activist, Founder and President of NGO TERRA, and Managing Director of Communira Media Pvt. Ltd.

This is not just a manual for campaigners and students of politics. It is also a window for common people to understand the hidden strategies, psychological triggers, and communication games that decide elections. To understand politics today is to understand perception, and this book shows you exactly how it works.