Music Management

The old rules of music management are obsolete. In today’s digitized, globalized, and financialized music industry, the manager is no longer just an administrator-they are the Chief Executive Officer of a cross-border enterprise.

Music Management: The International Executive Guide is the definitive textbook for this new reality. It moves beyond scheduling and touring to master the demanding strategic mandate of the modern music business, equipping you with the C-suite skills required to lead an artist’s career as a global corporation. The days of relying solely on intuition are over; success now demands organizational maturity, legal rigor, and technical fluency.

Structured across four integrated parts, this guide provides a systematic, step-by-step path to executive competence:

Part I: Foundations, Global Ecosystems, and Strategic Compliance: Build the necessary legal and risk architecture for global operations. Learn to treat Intellectual Property as your core, financeable asset and build a rigorous defense against piracy and regulatory exposure.

Part II: The Artist Enterprise: Master data-driven A&R, advanced project management, and the art of synchronizing a global campaign with seamless precision.

Part III: Global Live Operations, Finance, and Monetization: Dive into the revenue engine of the business, covering the logistical, financial, and compliance challenges of international touring, from managing Customs and VAT to mastering digital ticketing and strategic analytics.

Part IV: Advanced Corporate Strategy, Governance, and Future Foresight: Address the highest level of executive thought, from complex international tax strategy and high-stakes catalog investment (M&A) to the imperative of managing the risks posed by AI and geopolitical volatility.

Whether you are an advanced music business student, an experienced manager, or an executive ready to lead in the new integrated economy, The International Executive Guide is your essential roadmap. This is more than a textbook; it is a reliable compass for navigating the incredible challenges and opportunities waiting in the integrated economy of tomorrow.

Stop managing a career. Start leading a global enterprise.