Alpha is the New Beta

The old way of leading is fading.

Alpha is the New Beta helps leaders and change-makers shift from outdated dominance models to a sigma mindset-one built on self-mastery, emotional intelligence, and adaptability.

This book shows you how to:

lead with authenticity
navigate relationships with clarity
thrive with strategic resilience-no matter the environment

-in a world that’s constantly changing.

Author Biography

Dr. Cyrus Martin, PhD, LMSW, LCDC, is a licensed clinician, chemical dependency counselor, researcher, and executive leader in the affordable housing sector. With a career spanning clinical practice, organizational leadership, and IRB-endorsed research on mindfulness and professional identity, Dr. Martin brings deep insight into what helps professionals not just survive-but thrive. In his latest publication, he offers practical, evidence-based strategies to help human services professionals, educators, and change-makers build resilience, rediscover purpose, and lead with clarity-bridging the gap between research and real-world impact. Dr. Martin is also a husband and the parent of four children, a role that provides personal insight into the challenges and joys of balancing professional aspirations with family life.