Business & Economics Books:

You'Ve Got to be Believed to be Heard


Paperback / softback

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You'Ve Got to be Believed to be Heard by Bert Decker
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Are you uncomfortable--even afraid--about the prospect of speaking before a group of people? Do you have trouble getting your message across? When you speak, do others listen--or can you feel their attention wandering? Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds, but our hearts: They win our trust. You can learn to impress and persuade other people by following Bert Decker's program in You've Got you Be Believed To Be Heard. Decker trains over 10,000 professionals each year in the art of communicating. In this book, he distills his expertise into a fresh new approach to speaking, with examples and how-to exercises that anyone can follow. Spend a few evenings with his book, and you will discover how to win the emotional trust of others--the true basis of communicating in any situation. How to conquer "stage fright" How to inject dynamic energy into your voice Why eye contact helps win trust When and how to use humor to make a point A proven technique to eliminate "Umm" and "Ahh" from your speech Eight steps to transforming your personal impact A Main Selection of the Newbridge Book Club Executive Program

Author Biography

Bert Decker is chairman and founder of Decker Communications, Inc. For more than a quarter of a century, he and his associates have trained and transformed hundreds of thousands of executives, managers, and salespeople, for corporate clients such as AT&T, Charles Schwab & Co., HP, Pfizer, State Farm Insurance, Wells Fargo, and many others. Currently Decker spends much of his time speaking to associations and corporations across the country. He graduated with a B.A. in psychology from Yale University, is a past director of the National Speakers Association, and is chairman of the San Francisco Advisory Board of the Salvation Army. He lives with his wife in San Francisco, California.
Release date NZ
September 1st, 1993
Country of Publication
United States
Illustrations, black and white
St Martin's Press
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