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The Routledge Introductions to Media and Communications series provides concise introductions to key areas in contemporary communications. They analyse the nature of different forms of communication as well as reviewing their production and consumption. Bill Osgerby's innovative introduction traces the development of contemporary youth culture and its relationship with the media, from the days of diners, drive-ins and jukeboxes, to today's world of iPods and the Internet, examining youth media in its economic, cultural and political contexts. Youth Media explores: youth culture and the media the 'Fab Phenomenon': markets, money and media generation and degeneration in the media: representations, responses and 'effects' media, subculture and lifestyle global media, youth culture and identity youth and new media.