Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, millions of readers think, "Why can't i do that?" Well, anyone can - the trick is to take those good ideas we all have and build them into great products that can succeed in the marketplace. In "Your Million-Dollar Idea", readers get the 12-step plan they need to make their new product or service a profitable reality. Readers learn important skills for success, including how to: refine their idea to attract a target audience; research the competition; find the right manufacturer; create appropriate brand messaging; build buzz online and beyond; and, work trade shows and conventions. Written by a woman with no formal business experience who turned her own idea into a million-dollar company, "Your Million-Dollar Idea" is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for. This is "Your Million-Dollar Idea"...because planning is the mother of invention!
Sandy Abrams (Beverly Hills, CA) made her dream come true when she had a revolutionary idea and turned it into a multimillion-dollar company. A self-taught entrepreneur without a business background, she is the founder and CEO of Moisture Jamzz, Inc., a bath and body manufacturer and wholesaler built around her signature product, Moisture Jamzz Moisture Gloves.