Your Marketing Sucks

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By:

Mark Stevens

Format:

Paperback / softback

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Description

Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing! Your Marketing Sucks cuts through the myths that claim marketing is about advertising, public relations, or direct mail. You should stop all marketing until you know how each component of your program justifies itself in dollars and cents and fire your advertising agency if it even thinks about applying for a Clio or other creative award. Learn how marketing it is about growing the revenue, profit, and valuation of the business with this bestseller. After reading Your Marketing Sucks, you'll demand that the money spent on marketing bring in more money in return.

Release date NZ

October 17th, 2013

Author

Mark Stevens

Audience

General (US: Trade)

Pages

240

Dimensions

152x229x14

ISBN-13

9780615823331

Product ID

21990987

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