His company, International Teaching Seminars, is the premier NLP training and coaching organisation in Europe. He has acted as consultant for companies such as Coca-Cola, Cable & Wireless, KPMG, IBM, ICI and the BBC. He is the author of several bestselling books on NLP, including Principles of NLP with Joseph O'Connor, and Manage Yourself, Manage Your Life with Ian Shircore (Piatkus) WENDY JAGO is a Master NLP Practitioner and has a diploma in Hypnosis and Psychotherapy. She is a practising consultant, coach and therapist. She has acted as Course Director for the UK College of Hypnotherapy and Counselling and for the Tisserand Institute of Holistic Aromatherapy. She is the author of Effective Communication in Practice with Jan Pye and An NLP Introduction to Brief Therapy and Counselling with Ian McDermott. They are the co-authors of the bestselling book The NLP Coach. Ian McDermott lives in Surrey and Wendy Jago lives in Brighton.