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Yield Management

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Yield Management

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Yield Management by Anthony Ingold
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Description

Yield management was invented by the American airline industry in the 1970s, and has evolved from a highly specialised concept into one of the most commonly used pricing tools around the world. It is now used globally by all airlines, by the vast majority of hotels, and is becoming popular in many other industries. This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including railway pricing, sports event pricing, and more.
Release date NZ
February 1st, 2001
Country of Publication
United Kingdom
Edition
2nd edition
Imprint
Cengage Learning EMEA
Pages
368
Dimensions
167x238x25
ISBN-13
9780826448255
Product ID
1825800

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