Business & Economics Books:

Writing That Works

How to Communicate Effectively in Business
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$41.00
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Description

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication--including business memos, letters, reports, speeches and resumes, and e-mail--and offers insights into political correctness and tips for using non-biased language that won't compromise your message. Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing. With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write: E-mails, memos and letters that get read--and get action Proposals, recommendations, and presentations that sell ideas Plans and reports that get things done Fund-raising and sales letters that produce results Resumes and letters that lead to interviews Speeches that make a point And much more.

Author Biography:

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards. Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.
Release date NZ
August 22nd, 2000
Audience
  • General (US: Trade)
Edition
3rd ed.
Pages
208
Dimensions
137x204x15
ISBN-13
9780060956431
Product ID
3611277

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$29.95
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Condition
Used - Like New
Used but in perfect mint condition with all original manuals and packaging.
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Sundowner 4 stars Ships from Rangiora
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