This updated edition brings to fundraisers' attention the changes in what funders are looking for and developments in the application process. It makes fundraisers aware of common mistakes and how to avoid them, illustrating this using worked examples. This title is considered the standard and best book on the subject. It includes: a section on outcome funding; online applications; top tips from successful fundraisers; new case studies; and, examples of funders' guidelines for the 'ideal' letter.

Author Biography

Michael Norton is the founder of Directory of Social Change, Centre of Innovation in Voluntary Action and UnLTD. He is a widely published author for several publishers including DSC. Mike Eastwood is a former CEO of the DSC, Director of Operations for Liverpool Cathedral and the author of several books, including the Charity Trustees' Handbook.