"One of the best resources for startup businesses." -Inc. Magazine. Few people are as qualified to put together a road map for on-your-own success as acclaimed author Terri Lonier. A marketing consultant who works exclusively with small and startup companies, she has also been conducting workshops for entrepreneurs since 1981. In this easy-to-follow guide, Lonier draws on her many years of experience to advise readers on such essentials as choosing the right business, selecting the form of business, getting money without a bank loan, locating resources, cost effective marketing, and more. The new edition includes details on the new legal option, the Limited Liability Corporation (LLC) which is revolutionizing how entrepreneurial enterprises function. Features over 1,000 solo business ideas. Provides new information on Internet resources, and email and marketing on the Internet. Covers the latest technology and digital solutions for solo entrepreneurs.
Table of Contents
THE DREAM. The World of Working Solo--and What It Can Offer You. How to Choose a Solo Business That's Perfect for You. THE DECISION. Charting Your Road Map to Success With a Business Plan. Finding Support: Money, Advisors, and Friends. Choosing Your Business Structure: Legal Matters and Physical Setup. Getting (and Keeping!) Clients and Customers. THE DETAILS. Solo Office Power: Computers and Technology. Money Matters: Bookkeeping, Taxes, and Insurance. Using Goals to Maximize Your Success. Managing Time and Paperwork. Beyond Solo: Associates and Employees. Staying Connected--Personally, Professionally, and Electronically. THE DELIGHT. Celebrating Your Success: Growing, Changing, and Keeping Your Business Fresh. The Future Is Here. Conclusion. Appendices. Index. About the Author.
TERRI LONIER is internationally known for her unique ability to connect major corporations--including Bank of America, Hewlett Packard, and Seagram's--with the booming SOHO (small office/home office) market. She features up-to-date information for and about this market on the Working Solo Web site (www.workingsolo.com) and via an e-mail newsletter.