Iain Ellwood is Head of Consulting at Interbrand. A seasoned management consultant with over fifteen years international experience, living and working in Japan, Hong Kong, the Netherlands and the United States as a marketing brand strategist for Blue-chip companies. He has led highly effective engagements for clients including: British Airways, Barclays, BP, BT, France Telecom, Godrej, InterContinental, Mitsubishi, Nissan, Orange, The Orient Express, Philips, RSA and UBS He is a regular press commentator on marketing and branding issues for The Economist, The BBC, Sky News and numerous business magazines. He is the author of The Essential Brand Book, 2002, Kogan Page. Ellwood is a frequent international speaker on branding, innovation and communications. He also occasionally lectures on the MBA courses at London Business School (LBS). Ellwood is a Member of the Chartered Institute of Marketing (MCIM); a Member of the Marketing Society and a Fellow of the Royal Society of Arts (FRSA). Sheila Shekar is a senior marketing professional with over ten years of proven success developing consumer insight-driven brand initiatives and marketing communication strategies for world-class brands, including Gap Inc., Banana Republic, UBS, Radisson Seven Seas Cruises and Visa. Shekar currently leads international brand management efforts for Banana Republic, helping the brand successfully expand into a global lifestyle brand. Previously, she worked in corporate communications at Gap Inc. Before Gap she was a consultant at Prophet, a top global brand strategy consulting firm focused on Fortune 500 clients, with experience in developing and implementing brand-driven business strategies and marketing initiatives with global organizations across industries. Prior to Prophet, Shekar created marketing communications campaigns and managed media and analyst relations for various global clients at Ketchum, a top ten global PR firm.